July 15, 2022

Cities know cheer and dance draw tax revenue


Kelly Rader-Murphy

Cheerleading in the US is a $2 billion industry. Girls in America are picking up pompoms at younger and younger ages and it's poopularity with boy, is on the rise too, as coed squads as young as 4 hit the competition circuit together. To participate in most competitions, cheerleaders have to attend an annual cheer camp. Camps are the heart of cheer economics as parent's must invest around $1000/cheerleader for everything from safety gears, uniforms and equipment to camp fees, team training and private lessons. Cheerleaders generally attend camps with their whole team, often caravanning as a group by car or plane across state lines to learn the newest cheer trends, chants and routines from the best in the business. After camp, team's spend the next months preparing for one, or a series, of sports seasons and competitions. For compeition, parents on average invest another $1000/event per cheerleader to extend their season. It's clear the sport is definitely moving away from school sidelines to a competition tours driving bottom lines for businesses and the cities able to bring the fierce competition opportunites.

For those impressed by the size of the cheer industry, the business of Dance is double the size of the cheer industry. Just since 2021, the multibillion-dollar Dance Studios industry saw unprecidented growth of 5% spawned from things like the popularization of  dance-inspired TV shows, dance snippets in popular social media platforms and a greater focus on health and fitness through COVID-19. The Dance industry is a broader offering than cheer, appealing to youth as young as 2 and adults well into their 70s.

Cheerleaders and dancers aren't the only one's cheering and happy dancing for the grow in their respective markets. While crowds and the dollars grow, competitions in both industries attract millions to cities all across America clamoring to be the benefactors of these growing industry's tax dollars. Cheer and Dance National Championship host on average 6,000 competitors between the ages of 4 and 18, plus their parents, teammates and coaches, who fill every hotel room a city has to offer,  often producing an excess of $1 million in local revenue for each competition event.


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