July 13, 2022

Youth sports is big business in the United States


Kelly Rader-Murphy

The U.S. youth-sports economy is hyper-charged and includes everything from sports eagues, to camps to private lessons. It's also now a $15.3 billion market, according to WinterGreen Research, a private firm that monitors and reports on this growing industry. And the market is seeing continuous, agressive growth. According to WinterGreen the US youth-sports industry has grown by whopping 55% since 2010. Investors are and getting in the game big time. We've seen professional ball club owners opening sports facilities, and CEOs of media and retail conglomerates  capitalizing on the oppoertunities associated with youth sports building state of the art facilities and technologies that match the supersized expectations of youth sports and performance from ages 4 to 18. Stakeholder groups that once vied for minor-league teams  now rely on youth sports at a local level, often issuing bonds for over-the-top sport superplexes they hope attract the smallest athletes and their families. Research also shows sports families are "all in", giving up twice a year family vacations and instead hopping on their kids' sport tournament circuits. Generations of family convene at well manicured sport destination where they enjoy everything the area has to offer.


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